CHRISTOPHER KANE FIRST BRAND CAMPAIGN
For 9 years since the brand was launched, Christopher Kane has been creating recognizable designs representing UK fashion industry and attracting international shoppers’ attentions. Welcoming its first decade in 2016, by launching its first advertising campaign! What a perfect time for celebration.
“I am really thrilled to launch my first ever brand campaign. I look forward to experimenting and building my brand image through this medium; it’s an exciting time for us.” said Christopher Kane, designer and co-founder.
The campaign features Alice Buckingham in a minimal set up. Moreover, it reveals her natural and unconventional beauty through her confident and
flirtatious demeanour. The themes of ‘Crash and Repair‘, that inspired the SS16 collection, were presented through the brand’s signature eye-catching colours and athletic silhouettes. This combination of pulled back shots and intimate close-ups captured by Harley Weir will be featured in select UK & international publications beginning with March issues.
Personally, I admire the liveliness through vivid colours matching and subtle seduction through the fabrics’ movement. If you are keen on a statement making piece of wearable art, investing Christopher Kane is definitely not a loss.