During PARIS fashion week we noticed a new trend | Real Clothes for Real Women on the runway. Real clothes for real women designed by a new generation in touch with reality – far away from the circuit and circus of celebrities + big brands. StyleCartel introduces to three rising stars of fashion on the rise.
A New Generation of Designers is listening to lovers of fashion like StyleCartel.
Demna Gvasalia, 34, a Georgian-born, Paris-based designer who has worked at Margiela and Vuitton, launched Vetements last year. Frustrated with the fashion system and its imperative to produce more collections for an increasingly abstract global customer, Gvasalia collaborated with former colleagues and grads from Antwerp’s Royal Academy of Fine Arts, starting a line of pieces that met their own desires, instead of retailers and editors. This look for me says it all. When you are busy, work in fashion but do not have a trust fund, this is how you might leave your house.
Faustine Steinmetz, the 29-year-old French designer, based in London, like Gvasalia, puts a new take on familiar, everyday clothes – dyeing, shredding, knotting, painting, and weaving yarn into T-shirts and trompe l’oeil jeans. Her collection, inspired by the digital works of the artist Matthew Stone included brushed-wool “jean” skirts and pants covered in goopy strokes of indigo silicone. This new generation jean maker is one of our personal favourites, it is incredible what Faustine Steinmetz, does with denim.
The brand ‘Coperni Femme’ just two years old, designed by Sébastien Meyer and Arnaud Vaillant (who have just been tapped to be the artistic directors of Courrèges) say that the challenge is to design wearable clothes that are also creative and experimental. For that, they rely on clean, modernist lines and unexpected details.It is a breath of fresh air to see that upcoming designers are looking at the streets and Instagram to see what real women wear. Fashion has to understand that it’s not just about luxury clothing, but women who love fashion work and have real jobs. Just because we real women have lives does not mean we do not want to wear casual classics with a little Je ne sais quoi and Coperni Femme do just that.