The art of wearing a watch has gone, the world is too digital these days for a fine jewellery timepiece. Well everyone except this editor, I always wear a watch, especially to business meeting with men. I also love a man’s watch. And Chanel understands the business game, so on this Fine Jewellery Friday I want you to meet my new CHANEL watch / BOY.FRIEND #meetmyboyfriend #chanel.
Right before fashion week kicks off in September CHANEL will launch their new time piece for women who love everything with a little masculine touch, the New CHANEL watch / BOY.FRIEND. I agree that a watch should be masculine with a few feminine touches for women. CHANEL explores a different type of femininity with BOY.FRIEND. Taking the shape of the most delicate watch, the Première and that of the Place Vendome, BOY.FRIEND incorporates new masculine codes. The oversized watchcase is outlined with subtle bevelled edges in satin and polished finishes in clean lines. The opaline dial with a fine guilloché finish is highlighted by an oblong shape devoid of numerals, stopping just short of the border of masculinity.
Mademoiselle Chanel would with out a doubt put her stamp of approval on this watch. It is the essence of what she felt CHANEL was. Throughout her life the men she met influenced Mademoiselle Chanel both professionally and personally. Over the years she shaped her personality to be like what she perceived was that of a man’s – strong, determined, visionary and independent. In 1909 Boy Capel, her masculine alter ego supported her in opening her first boutique business paying back the loan as soon as she could. After his death, Misia Sert took Mademoiselle Chanel to Venice to help with her grief. Here she met the Grand Duke Dimitri and was introduced to Russian influences she then adapted into her designs. However it was the Duke of Westminster in 1924 with which she discovered what ultimate luxury was, simplicity without ostentation. It might be a mans world, but its nothing without a women and Coco understood this.
By reinventing femininity, Chanel created a new allure for women. By adapting and twisting the masculine style and wardrobes she made them part of her own universe; femininity was revealed through a masculine presence in her designs. Not shy of controversy she cut her hair short, discarded the corset and was pictured with her hands in her baggy trouser pockets, adopting her typical androgynous pose and redefining the woman’s silhouette. For example, when the now iconic No. 5 bottle launched in 1921, it stood out amongst other female fragrances as it was inspired by a man’s cologne bottle – simple and clean cut.
The watch is available with a high precision quartz movement (34.60 x 26.70mm) or the manual winding movement (ETA 7001) with a 42 hour power reserve (37 x 28.60mm) on a black, navy or red alligator strap. Using Beige Gold, a patented alloy to Chanel, as well as diamonds, onyx and other precious materials, BOY.FRIEND has an assertive style and symbolises the strong values and personality of Mademoiselle.
Starting at £8,100
Launching into CHANEL boutiques 1st September 2015.