Oliver Peoples is pleased to announce a partnership with Ben Gorham’s Stockholm based fragrance house, Byredo, for an exciting collaboration that explores the cross between sight and smell. Together, the brands have created a limited edition sunglass and fragrance that effortlessly complement one another.
Inspiration for the alignment came from the phenomenon “synesthesia,” which is the joint perception of senses, whereby the stimulation of one sense can involuntarily produce an association with an entirely different one. “Ben and I share a similar view on brand positioning and aesthetic and have always wanted to do a project together, says David Schulte, Oliver Peoples CEO. “About a year ago he called me and said the word “synesthesia” which I had never heard of. I loved it, of course, and from there we developed the concept of uniting sight and smell around an influence of LA. Oliver Peoples has never done anything but glasses so for us to venture out and do a scent is a very big deal. I can’t think of anyone better than Byredo to do it with.”
The conception of the collaboration was achieved through the Byredo’s master perfumer perceiving the sights of Los Angeles through different coloured lenses, and translating them into various smells. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the colour of the lenses will correlate with the aroma of the custom blended fragrance by Byredo. The unisex, acetate sunglass is available in two frame colour ways, Semi Matte Black and Beige Crystal, with three different photochromic lens colours including indigo, champagne and green. The fragrance notes include Juniper Berries and Californian Lemon at the top, Orris Butter and Patchouli Fraction in the mid as well as dry Musks, Warm Sand Accord and Helichrysum. The fragrance bottle – which naturally matches the lenses and also is available in indigo, champagne and green – will correspond with the chosen lens colour.
“I have always admired Oliver Peoples for as long as I can remember and felt their approach to product was similar to ours at Byredo. It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions.” Ben Gorham, Creative Director and Founder of Byredo.
The limited edition Oliver Peoples and Byredo sunglass and fragrance will be available this Spring/Summer 2015 at Oliver Peoples and Byredo retailers and the box set exclusively at Selfridges.
Prices: £315 (frame), £105 (Fragrance), £400 (Box Set)
Written by Editor-At-Large Gosia Krajewski