So what is “Rinse. Recycle. Reimagine” Unilever? Over the years I have become a neat freak. My home just does not feel right if it is a mess and not Mr Clean, clean. My other passion is doing my part for the environment when I clean. I have taken a leaf out of my grandmother’s book and try to use home concoctions for cleaning the house and beauty routines made with ingredients from the cupboard. This way of living has become trendy and now Unilever wants to join the revolution of clean living with their new “Rinse. Recycle. Reimagine. campaigns. The Unilever Bathroom Recycling Index, a new program in partnership with Keep America Beautiful and the Ad Council designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment.
What to know more about “Rinse. Recycle. Reimagine” campaign and Unilever’s findings? How well do you know the products you use to clean with? Do you know what your putting on your body and hair? How do they affect the world we live in?
Rinse. Recycle. Reimagine.
When it comes to bathroom recycling, there is a gap between knowledge and action. While a majority of Americans are aware that their empty bath and beauty bottles are recyclable, less than half (34%) report always-bringing empty bathroom items to the recycling bin. In comparison, 86% of Americans claim to always recycle in general, and nearly half (46%) reported always-recycling kitchen recyclables.
Confusion, misinformation… and a bit of scepticism are fuelling this gap in America. While the majority of Americans know where they should be putting their empty bottles, 42% claim that they don’t recycle because they aren’t sure an item is eligible for recycling. More than a quarter (27%) of Americans are not convinced their recycled items can actually becomesomething new. There are quite a few things Americans would do before walking their empty bathroom products to the recycling bin. 1 in 5 (22%) Americans wouldn’t walk across their home to recycle a bath or beauty bottle. In fact, Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycling bin. Some Americans have better bathroom recycling habits than others. Where do you fall in the index? The average American has 8 products in plastics bottles in their bathroom at a given time, yet only 34% of Americans always recycle these bottles when empty. That’s nearly 600 million plastic bottles that could end up in landfills each year.
Beware of the product hoarders! 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at a given time.
See which U.S. metropolitan cities are leading the way when it comes to bathroom recycling, and which cities could step it up (based on those who reported always recycling bathroom products):
- Philadelphia (52%)
- New York (48%)
- San Francisco/Oakland/San Jose (41%) and Seattle (41%)
- Minneapolis (40%)
- Boston (39%)
- Los Angeles (38%)
- Washington, DC (37%) and Phoenix (37%)
- Chicago (33%)
- Houston (30%)
- Tampa/St. Petersburg (29%)
- Dallas/Ft. Worth (28%)
- Detroit (26%)
- Atlanta (23%)
When it comes to disposing of empty bath and beauty bottles responsibly, it’s the men who come out on top. More men (80%) reported recycling their empty bathroom bottles than women (74%). Only 30% of women reported always recycling their empty bath and beauty bottles, compared to 37% of men.
Families are getting the job done when it comes to bathroom recycling. Parents are more likely than non-parents to recycle in the bathroom (81% vs. 74%). Over 2 in 5 (43%) parents cited educating their children about the importance of recycling as a reason behind why they recycle. Los Angeles tops the list of major U.S. cities where parents report that their children are diligent about recycling:
- Los Angeles (53%)
- Chicago (49%)
- Washington, D.C. (48%)
- New York (45%)
- Atlanta (43%)
- Dallas/Ft. Worth (42%)
- Houston (42%)
- San Francisco/Oakland/San Jose (41%)
- Tampa/St. Petersburg (40%)
- Detroit (38%)
- Boston (37%) and Seattle (37%)
- Philadelphia (36%)
- Phoenix (36%)
- Minneapolis (34%)
Need more reasons to get involved? Unilever is encouraging you to join the revolution by entering the Sweepstakes to win a $500 gift card plus more prizes.
SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN.
The Unilever #ReimagineThat Sweepstakes begins April 29, 2015 at 8:00 a.m. Eastern Time (“ET“) and ends June 9, 2015 at 11:59 p.m. ET.
How To Enter: During the Sweepstakes Period, you may enter via Twitter.com or on your web enabled mobile device via the Instagram by uploading a photo showing off how you recycle in your bathroom with the hashtags #ReimagineThat and #sweeps (collectively, the “hashtags“) and tagging @UnileverUSA. Her is to clean living and your chance to win. Good luck.