Need something to get Hype about this “Sneaker Freak Friday” HYPE FOOTWEAR AW13 Collection is out now.The name says it all Hype it up in a pair of Hype kicks and street wear. Aidy Lennox and Liam Green – have gone from inscribing lighters with the statement ‘Get Your Own Fucking Lighter’ from their bedrooms to mass-producing some of the UK’s most anticipated street wear to independent stores across the planet.
When they opened a pop-up shop in June of this year at Boxpark in Shoreditch, the streets were abuzz with over 350 fans waiting eagerly for the 6pm opening. Need ideas for the cool kids in your life, Hype serves current teenage cool kids with looks they desire. Maverick without being elitist, non-conformist without being unworkable: but what’s up next for young Londoners’ label du jour? Well, how about a new footwear drop modelled on the streets of London by the world’s freshest, pioneering tattooed model of the moment, James Edward Quaintance III (better known as Jimmy Q). I really like the floral pattern on the skate sneakers destined to be a streetstyle phenomenon.
Equally apt in the back streets of Basildon to the pavements of Pigalle to the the deepest depths of sunny Dog Town where the model was born, the collection boasts the kind of benchmark cuts and punchy prints that the label has become so recognisable for – but this time on your feet.