“I wanted to throw the biggest fashion party and I wanted it to be super joyful,” said Marant.
Mark your calendars ladies and gentlemen November 14 global release, of the most anticipate collaboration Le Buzz: Isabel Marant And H&M Throw Big Party In Paris To Launch Collaboration. It was the party of the year and Isabel decided to go old school with hip hop legends on the one’s and two’s.
The event had a block party meets disco vibe. There were giant disco balls and shiny confetti. There were also street signs and vendors, pizza shops and brasseries. It was a throwback to the 90s, the time when Marant launched her eponymous label. Instead of the usual runway show to highlight the collection, models wearing the clothes were seen doing what partying people usually do — calling each other organizing where to meet and dancing on platforms.