“ A cheeky eye, a tender mouth, a slender hand and an erotic keyhole were first sketched on paper, then constructed as painted mobiles.” M/M (Paris)
The Fall Winter 2013-14 campaign by Sonia Rykiel pays homage to last century’s French art and the large advertising posters that adorned post-war Paris magazines and streets. An ode to the Rykiel psyche. The work of French Graphic designers and conceptualised by M/M (Paris) and photographed by the duo of Mert Alas and Marcus Piggot. With the First Look: SONIA RYKIEL FW13 – Advertising Campaign Fashion Propaganda is back.
Post War Paris was adorned with advertising images created by the likes of Bernard Villemot or Raymond Savignac. SONIA RYKIEL pays tribute to the golden age of French Advertising . The three impactful visuals are rooted in advertising past of bold graphics and visual messaging, sending the message that Sonia Rykiel is still fun and playful. Fashion propaganda posters inviting women to explore the new First Look: SONIA RYKIEL FW13 – Advertising Campaign Fashion Propaganda . SONIA RYKIEL FW13 is the key to your Fashion Life with you favourite oversized winter coat and iconic Sonia Rykiel winter knits.
Photo Credit:SONIA RYKIEL