Africa is on the mind and I want to promote the beautiful things about the continent like the emerging talent coming from regions like Sierra Leone. What normally come to mind when you mention Sierra Leone: war and the “Diamonds from Sierra Leone” the Grammy-winning song by American rapper Kanye West. Now meet Adama Kai and her label Aschobi for a new image of Sierra Leone.
Africa is the world’s second-largest and second-most-populous continent bursting with emerging talent like Adama Kai, which can know longer be ignored. When a journalist talks people listen, so the hope is that the more we talk about African fashion made by Africans maybe more of the fashion world will see the relevance. A revolution is coming from Africa to the fashion world. Watch how this young designer takes her passion for fashion and culture to create from within for the modern traveller.
StyleCartel made a short, fashion film based on the profile of the designer who started her career in Freetown, Sierra Leone. We got up and personal with Adama Kai, shared our love for , Paris and her designs made for a new modern woman on the go.
Adama Kai, whose Aschobi Designs label is the first western style imprints to set up in Sierra Leone and now lives in Paris . Kai was born in New Jersey, moved to Sierra Leone at four, studied at Parson the New School for Design both in New York and Paris.
Filmed by Rudy de Monte
First Assistant Danielle Bonilla.