The Ralph Lauren Corporation is an official outfitter of the U.S. Olympic and Paralympic Teams the company has designed the line for the American athletes. The Team USA’s Official Opening and Closing Ceremony Parade Uniforms as well as a unique collection of village wear apparel and accessories, which embodies the spirit of American athleticism and sportsmanship. Here is a sneak peak of what the US future heroes will be sporting as they pledge their allegiance to American sportsmanship.
“It’s a privilege to play a part in the London Games and to celebrate the achievements of these premier athletes as they represent our nation on the world’s biggest stage,” said David Lauren, Ralph Lauren’s Executive Vice President of Advertising, Marketing and Corporate Communications.
“Ralph Lauren truly understands the honor bestowed upon Team USA athletes who will represent all Americans at the London 2012 Olympic and Paralympic Games,” said USOC Chief Marketing Officer Lisa Baird. “We’re very excited about the look Ralph Lauren has developed for Team USA to wear at the London 2012 Opening Ceremony and believe it will help set the tone for Team USA at the Games.”
The Ralph Lauren 2012 Team USA Olympic Collection for men, women and children is available to purchase online at RalphLauren.com. The collection is also available in select Ralph Lauren retail stores, Team USA shops, select U.S. department stores and TeamUSAShop.com.
In recognition of Visa’s support of the Olympic games, the USOC is proud to accept only Visa at TeamUSAShop.com. As an extension of its partnership with Team USA, Ralph Lauren will launch the Ralph Lauren Rally, an interactive experience that allows fans to cheer on Team USA via Facebook or through a mobile site. The cheers, hosted on RalphLaurenRally.com, will be showcased to Team USA in London during team processing and throughout USA House. For each cheer submitted, Ralph Lauren Corporation will donate $1 (up to $25,000) to Team USA. Now that’s what it is all about fashion for a cause and getting back to the essences of sportsmanship and the history of the Olympic games.
For more information on Ralph Lauren’s partnership with the 2012 U.S. Olympic and Paralympic Teams, please visit: Ralph Lauren