DKNY have created a reality game APP!!!
You can download the DKNY app- which you will find in the itunes or android
Today Saturday the 21 of July, the DKNY street teams will be handing out DKNY London postcards that direct you to download our NEW free augmented reality DKNYfx app (via iphone or android). Once you HOVER over the DKNY London image, the #UK2012 video will pop up and alert people to the new store. Customers who bring the postcard to the store will receive a FREE DKNY London tote. DKNY are giving away 5,000 totes!
Hit the streets today for you chance to grab a tote. This only for the early adaptors.