Now the entire buzz is around London and the 2012 Summer Olympics the activity is heating up. The week started with a lot of fashion pop ups to kick off the season of the games. David Beckham said he was proud to have helped bring the Olympics to London, and I was happy watching him too. Then today the Dream Team smashed it and showed the world that they are going to be the hardest basketball team to beat. Now in not Olympic news BeatsByDre Hits London too to get the party started at Shoreditch House.
The one thing that most athletes share is the love of music, ”Behind Every Champion There’s Beats” with athletes often wearing headphones to get into the zone, relax or, as Keiron tells us, “to calm down”. The Olympic spirit is not only about sports, but it’s all about the beats when you train. BeatsByDre Hits London too in the sprit of the games as the latest in athlete neck candy with events planned around London.
Established in 2006, Beats Audio is the product of Dr. Dre, legendary artist and producer, and Jimmy lovine, Chairman of Interscope Geffen A&M Records. Together, they set out to create studio-quality sound that could live everywhere – setting a new standard for artists and audiophiles alike.
BeatsByDre Hits London in Time for the Olympics to give the lovers of sports the chance to take a test-drive and let the music play with brainchild of Dr. Dre. Here are a few highlights to give you a taste of what is to come.
The BeatsByDre team has camped out in the members only club Shoreditch House in London to give the Brit’s a little taste of how the beats drop from a pair of headphones and how the base feels from the speakers in the BeatsByDre line. From Olympic athletes to bloggers are invited to take a test drive from inside Shoreditch house and feel the beats from a pair of BeatsByDre. Stay tuned for more coverage as StyleCartel is one of the key influenchers invited to enjoy the spirit of the games with BeatsByDre at Shoreditch House. Follow the hash tag
#BeatsSpotted for all the live updates.