In the spirit of Menswear fashion season we had to post the Prada Menswear Fall/Winter 2012 Campaign. Lately Menswear campaigns have been heating up. The market for menswear has exploded with the hipster crowd purchasing power with someone of the most influential men in sports and cinema becoming the front men for brands like Prada.
The new trend in Luxury campaigns is keepsake portraits to hang on your walls . The campaign images shot by David Sims for Prada’s autumn/winter menswear collection capture four of Hollywood’s leading men in a contemporary character study. Acting luminaries Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe, also stars of the autumn/winter fashion showcase in Milan, are the distinct subjects of this extraordinary gallery – transposing cinematic codes to the world of menswear in the series of three-quarter length portraits. Stylish men off screen as well as on, they are some of the most iconic screen characters of our time, as well as influential icons of fashion. Together the four actors, each at a different point in their careers, represent a cross-generational broadening of the face of Prada Menswear. I wonder if this is just the preview of an up and coming new film.