One of our favorite French contemporary brands Maje is headed to world domination with it’s it girl model collaboration with Alexa Chung. The French contemporary brand has tapped the Brit it girl Alex Chung for Maje giving her a few lessons in Parisian Chic. Maje is Parisian Chic that fits the lifestyle of a real Parisian girl with the price points to match. For its Fall/Winter 2012-13 campaign they decided to make Alexa Chung the face of shot by Glen Luchford. She might not be from Paris, but we agree she epitomizes the Sass of the Maje.
Between dream and reality, evoking a cinema-like aesthetic, Alexa embodies a Modern heroine with style and charm. Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock n’roll. This is also the image of many females that have a certain sass and style and who are looking for the one stop shop to find everything she needs. Shot during the early morning in Paris at the Porte des Lilas Metro station, the black and white images are reminiscent of stills from a 1960s film. The atmosphere is calm and the Metro is almost empty. What I love about Paris too, is that you can stay connected in the Metro.