Finally it’s here Alexander McQueen’s New Website and the brand introduces McQ E-Commerce. McQueen is at your fingertips and I cannot wait to start Pinteresting my favourite looks.
The new, redesigned www.alexandermcqueen.com offers the hipster set ready-to-wear and accessories. For the first time, the site will offer high-end contemporary line McQ in its own independent McQ-branded area, www.alexandermcqueen.com/mcq. This new digital flagship will feature the largest plethora of McQueen products found online, and will allow users to purchase Alexander McQueen and McQ from a single cart, providing a seamless, multi-brand experience.
What else can we McQueen groupies ask for? Did you see the last collection? Products are brought to life through the two C’s content and commerce. Up to the minute runway video, look book images and special projects material will tell the story behind each product to create the ultimate McQueen world for your shopping pleasure. The site will launch with an exclusive McQ backstage film created at the Autumn/Winter 2012 runwayshow at London Fashion Week.
For the army of McQueen followers who show their loyalty always rocking an Alexander McQueen skull scarf, there is a dedicated digital scarf boutique. The scarf boutique will be a unique destination where users will be able to shop more colour combinations than anywhere else online, along with exclusive prints and Alexander McQueen’s popular seasonal fashion scarves.
Don’t fret comrades Alexander McQueen and McQ will also expand the e-commerce offering to the EU, adding shipping to Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.
Video and photos courtesy Alexander McQueen