Acne Studios Flash: Copenhagen Store Opening

 

ACNE STUDIOS COPENHAGEN is now open. The  Jonny Johansson vision for the new boutique was inspired by the history of the city.

“When I think of Copenhagen, as a Swede it is all about drugs, sex and naughtiness  – dirty, subversive, loose, and fancy free. My first memory of Copenhagen was of its red light district  – Sweden doesn’t have a red light district so that has always stuck with me. So this store is red, red, red, red and a little dirty.” Jonny Johansson


This is ACNE’s second Copenhagen studio is an exploration of ruby hues. Mazelike fixturings are covered in all shades of red layered with
differing textures. Warm red flocked velvet juxtaposes red carpet, terazzo, and the red neon rooftop. The store frontage channels the experience of a Copenhagen peep show with its windows blocked out to only reveal shoppers at head height.  If you are the hipster who is headed to Copenhagen go have a peep, and pick up some of our favorite color blocking pieces for S/S 2012.  The new ACNE studios is just in time for Valentines Day and perfectly fitting.

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