l’eau de Chloé Making – of the Video

Chloé’s signature scent opens a new chapter in its story. An aura delicate as a breath of fresh air. Like the original fragrance, this unique eau suggests rare elegance and surprising modernity. free, spontaneous, radiant femininity meet l’eau de Chloé…  When ever I think of the Chloé  brand these same things come to mind.  A youthful way of life with no cares.  Imagine life this way.  With the perfume we can at least dream right?  Who better to capture the feel and the essence of the perfume then Mario Sorrenti.

Created in 2008 by Michel Almairac (robertet), Chloé’s signature fragrance attained classic status in a few short seasons. This city-chic rose scent, so instantly recognisable, now reveals itself in a new and different light. a declaration of freedom fresh from the Chloé rose garden. Enjoy the exclusive  making of the video campaign.  

The french actress and model Camille Rowe-Pourcheresse is the new face of l’eau de Chloé.  Just 21 years old, she has already worked with the world’s top fashion photographers, and was recently seen in the movie “our day will come”, directed by Romain Gavras, and starring Vincent Cassel.