Acne Paris Men’s Autumn-Winter 12 /13 Video Blog

Sunday the 22 of January 2012 was the night before Paris Haute Couture and only the Hipster set still had energy for one more Acne Men’s Autumn-Winter 12 /13 . In an converted garage huge enough to fit us all. The venue was cold and dark, perfect for what the brand had in store tea and choclat chaud were served along with an Acne scarf  to keep us warm, the room was a buzz. Even the young designer Rad Hourani was in the building.

Paris France January 22nd, 8pm Last night, ACNE premiered its Men’s AW 2012 collection to a packed house of press, buyers, musicians, artists and actors.

Thirty  models walked through the dis-used car park of 165 Rue de Vaugirard and the 500 guests were served hot chocolate, tea and champagne.

Guests included ACNE Creative director and founder Jonny Johansson,

ACNE PAPER’s editor in chief Thomas Persson 

Joey Starr French Rapper

Les Twins (in Acne)

Daniel de la Falaise

Shala Monroque

Gardar Einarsson (artist)

Maureen Paley (galerist)

David Collins (interior designer)

Katerina Jebb

Mimi Xu (in Acne)

Jenna Courtin-Clarins (in Acne)

Mr Porters Toby Bateman

Actor Andy Gillet

Journalist Tim Blanks

Conde Nast Asia’s Grant Pearce

Blogger Imran Amed of BOF

Rad Hourani designer

The mood was right for Jonny Johansson collection for Acene because he “ started the Autumn Winter ’12 with the word ‘fake’ – when we were researching fabrics we were bouncing the idea of imitation-materials that pretend to be something they are not. Fake, fur, vinyl, polyester.”

Swag: Hipster who stays on trend but does not follow  the trend.  A sweater is a must and has to be warm, but light enough to wear  with a bomber jacket.  Made to measure for  normal guy  who is a little geek with style. High water pants that don’t make you look like Steve Urkel. Oh and yes, he does carry a man bag with all his gadgets.

More from the designer and the emotion that he chose for inspiration Love. Now this emotion is a tricky one when you don’t have it you want it and when you do have it your always second guessing it. I think are generation thinks it’s to good to be true sometimes.

“ At the same time I was juggling with a friend’s struggle with relationships. Love is a difficult animal for men- women are so much more comfortable with the emotion, whereas guys carry it around as a physical piece of uncertainty. The kid who has a heart full of love was never the coolest guy at high school but he was the one who was always the most creative” This was me to in high school and look at us now suckers.

The Trend counted with Harris tweeds contrasted against furniture vinyl,  Bomber jackets, British mohair with silk and fake fur. Muted colours contrasted with reds, blues, and clean white- “ a bit like the relationship of that high school kid” Jonny Johansson.  I just wanted to know how did JJ know so many of us had relationship problems last year?