Bianchi by Gucci Bicycle launches the Hipster Choice to Get Around Town
Bianchi by Gucci Bicycles the Hipster Choice to Get Around Town. Living in Europe has changed the way I use public transport. In New York trains are bigger, buses are bigger and so are roads. Living in Europe is totally different. Public transport is smaller and so are streets. The hipster preference to getting around town is via bike or scooter. Gucci has come to the rescue of the hipster with some Bianchi by Gucci Swag to get around town in Style.
Gucci and Bianchi are proud to unveil the exclusive Bianchi by Gucci bicycles designed by Creative Director Frida Giannini. The collaboration joins to very Italian traditions of design and craftsmanship, both are leaders in what they do best design clothes and bikes.
“ Ever since Gucci’s founding, traveling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go.”
Totally made for hipsters, the bikes are available in two models, both with Gucci’s signature green-red-green web stripe. The white hydro-formed steel single-speed bike is ideal to cruise around Florence or Paris this summer. The frame features customised leather grips and saddle as well-as Gucci detailing. The lat black carbon fibre monocoque model is an urban/off road bike with carbon fork and disc brakes. It is the perfect bike for the week in the park with your boy who likes a little adventure, so here is to keeping up with him in style.
Oh, hip cyclists Giannini has also designed a series of accessories to complement the bicycles, including a helmet, gloves, and water bottle. That is so NYC bike messenger street biker chic. In stores now.