Which is the best kind of tropical island holiday? One where you lie on the same spot of the beach every day, read a couple of paperbacks, barely leave your lounger and pay exorbitant prices for imported water? Or one with benefits that last well after the tan has faded? Where you come back feeling re-energised, reinvigorated, re-inspired and re-ignited?
For those who tick the second box, LUX* Island Resorts launches this December Holiday season at three hotels on Mauritius, one in the Maldives and one on Ile de La Réunion. The new brand, which replaces Naïade Resorts Ltd, represents the complete re-launch of the Company and the culmination of an intensive twelve months of painstaking preparation and rehearsal.
LUX* Island Resorts recognised that luxury itself had undergone a sea change :no longer synonymous with excess and bling, true luxury has become simpler, fresher and more individual.
LUX* Island Resorts would be defined by an experience that had been entirely and radically re-conceptualised.
The manifestation of this change is Island Light, the signature concept that will run at all LUX* Island Resorts. Adopting a name which is Latin for light, the new brand is dedicated to staging a lighter, brighter and less complicated holiday experience.
At its core is the commitment to doing the ordinary extraordinarily. Freshly-roasted organic coffee, retro-styled ice-cream parlours, on-the-beach film screenings, pop-up restaurants, integrated wellness & spa programmes, honesty bars and libraries of cool magazines are individually tempting, but it is the cumulative impact of these and a whole raft of other carefully choreographed Island Light experiences – underpinned by truly incredible service – which adds up to an exhilarating change of direction within the ‘sea of sameness’ that most resorts offer.
LUX* Island Resorts for the hipster in you to relax and enjoy the beauty. Style Cartel loves discovering new things.