ETHICAL FASHION AFRICA COLLECTION

On Thursday the 16th of June 2011 Yoox.com, Vivienne Westwood and International Trade Center presented the "ETHICAL FASHION AFRICA COLLECTION" in Florence, in the prestigious Corsini Gardens.

I had the pleasure to view the collection at the Vivienne Westwood press day in London and loved the collection and what the products represent in today’s global fashion economy. Style Cartel heart fashion with a cause.

Federico Marchetti CEO and Founder of YOOX with Vivienne Westwood and Simone Cipriani held a party to launch the "Ethical Fashion Africa Collection",a collection of handbags and accessories designed by Vivienne Westwood and produced in Nairobi in collaboration with the ITC, created using recycled materials available exclusively online on yoox.com and in Vivienne Westwood stores.

In attendance where:

Simone Cipriani, Head of Poor Communities and Trade – ITC, Carlo D’Amario, Andreas Kronthaler, Skye (Morcheeba),Matteo Guarnaccia, Maia Guarnaccia, Felice Limosani,Fiona Corsini,Diego di San Giuliano,Sabina Corsini, Wanny Antonio di Filippo, Sibilla della Gherardesca, Ori Kafri and DJ set Nicola Guiducci provided the tunes.