Spring 2010 is all about the retro rockabilly look Levi’s® the ORIGINAL AND DEFINITIVE JEANS BRAND LAUNCHES THE ULTIMATE JEANS WEAR DESTINATION at its London Flagship store. A key piece to this look for any girl or guy is a pair of Levi’s® denim jeans.
To introduce London to the re‐ flagship store, Levi’s® has r recruited 18 of London’s most talented craft-workers to feature as icons of the new store. Levi’s® scouted the city of London to find craftsmen and craftswomen across different genres as broad as art, music, performance and catering to truly represent a young and dynamic London. Beautiful imagery shot by leading music and portrait photographer Dean Chalkley can now be seen across London.
The re-launch of the brand is in tune with the trend of the through back to the 50’s, shoppers want a name they can trust for quality. I think the error of designer jeans is dwindling, if you want a pair of jeans that last Levi’s® has always been the go to brand. I remember shopping in vintage shops in NYC for the old pairs with the already worn feeling. My girlfriend Coco and I would cut the legs off and turn then into skirts, ad a little tulle for the Cyndi Lauper look. Good old Levi’s® sturdy and long lasting.
Until the end of April you can check out the unveiling of the talented 18 crafters www.leviscraftwork.com
Levi’s® also had a launch party with the likes of 2 Many DJ,Fenechsoler,Levis Preston- N.E.R.D live! Thanks Levi’s® watching Pharell is always a pleasure.