Kenzo’s Mod Men – A/W 2010

Kenzo A/W 2010 Toy Car
Photo : Ernest Aregall

Kenzo‘s presentation was the highlight of my day. As we pulled up towards Place des Victoires, we passed a long line of Citröen DS vintage cars. Was it a coincidence that the Kenzo invitation featured a push-out model of the same car? Despite the freezing rain, there was an electric ambience outside the Kenzo store. Huge spotlights were turned outwards, which seemed strange to many but we had a feeling that something very cool would happen.

The show started amid the honking of cars.

Designer Antonio Marras clearly drew inspiration from the 50s and every model seemed to step out of one of Tati’s movies. High-water trousers and tight jackets were paired with grandfather cardigans and smart prints, accessorised with large bags or umbrellas.
There was something incredibly optimistic and happy about it.

Kenzo A/W 2010 presentation

Kenzo A/W 2010 presentation

There was something inherently cheeky about these silhouettes, be it the socks that spiced up a serious looking suit, or the invisible dandyism of having matching pocket, bag and socks in a russet red. The A/W 2010 Kenzo man is a good boy who wants to keep a great closet but isn’t averse to roughing up the establishment with a mix of different weaves or pre-punk Doc Martens and denim.
He is ready for anything, from Friday afternoon work, through Saturday night’s concert to Sunday’s inevitable drive to the parents, with a pair of sunglasses to hide the tiredness of a great-n-late night.

Kenzo A/W 2010

Kenzo A/W 2010 presentation
Photos: Mademoiselle à Paris

Bursting suddenly through the unspoken 4th wall of fashion shows, the boys quickly headed outside, greeted by a circling motorcade of the same Citroën DS cars that we had spotted earlier.

Kenzo A/W 2010 presentation

Kenzo A/W 2010 presentation finale

Kenzo A/W 2010 finale
Photos: Mademoiselle à Paris

Round and round they went until Messieurs les Gendarmes intervened, to the delight of passerbies and the presentation’s guests. Once the cheeky Brit boys -we imagined they had come over for a trip to France- had gone back into their awaiting Kenzo bus, order was restored and we all returned to the 21st century. With nostalgia and a smile on our faces.

Panorama Kenzo A/W 2010 finale - by Ernest Aregall

Panorama Kenzo A/W 2010 finale - by Ernest Aregall


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