Sadie and Jemima from Islington to Soho

On Tuesday evening, Noel Street could claim for fame.
A tiny store full of fashionistas, people in the know and glamourous cocktails popping around were to be seen for the opening of Sadie Frost and Jemima French’s new boutique. A settled space in Islington, the duo has opted this time for an intimate location, from the boudoir to your “armoire” ( closet in French).
The interior design made by Jemima and Sadie themselves reflects the ” win if you dare” Soho style. Pink Velvet and gold trimmings will surround you while you try on FrostFrench’s latest Collection.

This opening should be followed by a FrostFrench e-shop meant to launch very soon…so stay tuned!