ASOS.COM LAUNCHES ‘HUB’ OF TALENT
One of my favorite places to shop on line is ASOS. I have to admit every article of clothing that I wear that I bought from ASOS I always get complemented on the look. What I really like, is that its not high street, so you won’t see your out fit walk buy you on the streets of London or NYC.
StyleCartle always love the creations of young designers, so when we found out that ASOS want to be the hub for today’s new generation of fashion designers, we had to report .As part of its continued commitment to supporting and nurturing hot new talent, ASOS.com introduces ‘Hub’ – a series of exclusive design collaborations from the best in emerging design talent.
ASOS.com has worked with a stellar line-up of designers including ‘Fashion East’ favorites Louise Gray and Holly Fulton, A-list label of choice Poltock & Walsh, ex-Lanvin jewellery designer Ligia Dias and Lagerfeld protégé Scott Wilson. The A/W Hub portfolio consists of a total of 15 handpicked clothing and accessory designers.
Taking inspiration from their mainline collections and staying true to their signature styles, each designer has produced a capsule collection exclusively for ASOS. Each clothing designer has produced between 8-12 pieces exclusively for ASOS and each accessory designer between 3-8 pieces.
Caren Downie, Buying Director, ASOS.com, said: “ASOS has built its reputation on pioneering new concepts and is extremely excited to be launching ‘Hub’, a portfolio of brave new design talent. The designers have all been selected for their individual, creative personalities.”
Marjan Pejoski
*The A/W Hub designer line-up:
Florian
Austrian born designer, Florian Ladstaetter is constantly exploring new materials in his work and has created a collection of beautiful sculptural necklaces for ASOS using perspex beads and galvanised metal.
Forget Me Not
The designer behind Forget Me Not, Coco began producing fashion illustrations as a favour to friends in the fashion industry. Her work fast gained critical acclaim and often graces the pages of Vogue and Nylon magazine. Luckily, Coco has turned her hand to accessory design and produced a collection of illustrated silk print scarves so that we can all enjoy her gorgeous illustrations.
Holly Fulton
Royal College of Art graduate, Holly made her London Fashion Week debut for A/W 09 as part of the Fashion East emerging designers showcase. Fusing graphic art-deco prints with modern silhouettes and punchy colours, Holly’s clothing and statement jewellery pieces are hot property.
Jennifer Behr
Jennifer uses traditional handiwork details and construction techniques to create her embellished headpieces and hair accessories. Using luxe materials including crystal, leather and silk her creations have made her a favourite amongst Hollywood’s A-list celebrities.
Ligia Dias
Ligia enjoyed three successful years designing for Lanvin under creative director Alber Elbaz before leaving to set up her own label. Ligia uses washers, ribbons, faux pearls and chunky chains to produce her trademark luxury jewellery pieces.
Louise Amstrup
Danish born Louise launched her self-titled collection in 2006 and following a phenomenal response went on to show at London Fashion Week for three seasons. Louise’s softly draping dresses and relaxed tailoring separates have a cool contemporary edge.
Louise Gray
Young Scottish Designer of the Year and Central Saint Martin’s graduate Louise has shown on the London Fashion Week Fashion East catwalk for several seasons. Staying true to her signature style she has produced a collection of embellished, colour-pop pieces for ASOS.
Louise Markey
Central Saint Martins’ graduate Louise designed for Burberry before launching her own label ‘LF Markey’ last year. Louise brings her playful use of pared down silhouettes and colours to ASOS producing a collection of beautifully cut, highly wearable pieces.
Marjan Pejosky
Marjan graduated from Central Saint Martin’s in 2000 and went onto co-found cult Soho design boutique Kokon to Zai. Marjan explores the juxtaposition of underwear as outerwear in his mainline collection and ASOS diffusion collection which features lace prints and mesh paneling.
Natasha Stolle
Central St Martins’ graduate Natsacha Stolle presents her hotly anticipated third collection at London Fashion Week’s Fashion East for S/S 10. Natascha’s pieces are achingly hip mixing grown-up style with fun to produce a collection of wearable wardrobe failsafes. Standout pieces include her oversized tailored ringmaster jacket and ingenious interchangeable long leather driving gloves.
Ostwald Helgason
The Ostwald Helgason design label was founded in 2006 by German born Susanne Ostwald and Icelandic bred Ingvar Helgason who met while working in a London design studio. Their softly tailored and draped jersey separates feature exuberant colours and intricate narrative prints.
Poltock & Walsh
Fiamma Poltock and Katie Walsh met studying fashion at Kingston University. Following graduation and a successful stint at Alexander McQueen the girls formed their own label Poltock & Walsh in 2006 which has attracted a legion of A-list celebrity fans including Kate Moss. Their structured tailored pieces feature colour-blocking and zip ruffle detailing for effortless day to evening style.
Scott Wilson
Scott Wilson kick started his glittering career by winning a scholarship to work under Karl Lagerfeld in Paris. The Brit jeweller is now regularly called upon to design catwalk pieces for top designers. Scott has dipped into his archives for ASOS and produced a range using strong geometric shapes in perspex and metal inspired by past collections.
Sophie Hulme
After graduating from Kingston University in 2007, Sophie set up her own label which quickly garnered critical acclaim. Her mainline is now stocked in fashion stores worldwide. Known for her love of sequin embellishment, Sophie’s collection for ASOS is inspired by Britishness with sequin tea pots, slogans and caravan prints adorning jersey and knits.
Swash
Swash is the combined creative vision of Sarah Swash and Toshio Yamanaka who met while studying at Central Saint Martin’s. Their collection of oversized silk square scarves feature the duos whimsical, nature inspired illustrations.
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