Casio Announces Pixie Lott as the New Face of Baby G in the UK
When I think about the brand G-Shock I think about my hard core skateboarders. Have you ever needed a watch that can stand the test of a grind, or an olie. G-Shock is the watch for all the Skate or Die Kids, that’s why it was awesome to go to the launch of the new G-shock line.
Pixie is thrilled to be the new face of Baby G, adding: ‘I had the pink Baby G when I was in primary school, so I’ve been wearing them for years. They’re really funky. They do so many colours, which mean you can match them with any outfit and they spice it up and make it look fresh. I think they’re special because they’re so girly and fun.’
G-Shock also launching of three stunning collaborations with three prominent, high octane, DJs from Ibiza’s Space super club.
Resident Super DJ Paul Woolford introduces the local collaborative G-Shock Paul Woolford watch. Fusing style, extreme durability and toughness the G-Shock Paul Woolford is stylish enough to set you apart from the hordes of clubbers, and tough enough to withstand even the longest partying session. His sharp design, with its repetition of the iconic yellow smiley face, is a nostalgic nod to the nineties rave and acid house scenes. According to Paul it is a ‘simple design’, which reflects what he is about: ‘Ibiza, the summer and the clubs.’
As one of the most renowned and respected female DJs and producers in the world, Smokin Jo was an obvious choice to design a watch for G-Shock. Her passion for tech house is apparent in her chosen graphic which is a replicated wave form from one of her own tracks. Available in pink, the watch boasts the track’s title on the strap, so it is, in Smokin Jo’s words, akin to having an ‘actual track wrapped around your wrist.’
Gshhhhhh Summer party G Shock launch party held at 24 Club last Guests included Matt Willis, Little Boots, Dizzee Rascal, a couple of T4 presenters and Mark Ronson. The launch event received that hottest names on the UK Fashion and music scene We were able to preview the new collection and test for ourselves that Casio still created some of the coolest watches that are not only trendy but durable.
The bespoke watches have been designed to celebrate the ‘G-Shock/Burlington Project’s Summer in Ibiza’ competition. Open to registered Burlington Project users, the competition has set out to find a new Super Star DJ to play at the Burlington Project’s closing party at ‘We love Sundays’ in Space, Ibiza.
Whether you’re a jet setting DJ or a hardcore raver, these limited edition G-Shocks are the only watches that can keep up with you this summer.
The G-Shock Paul Woolford, Smokin Jo and James Zabiela watches are extremely limited and available at the Casio store on Carnaby Street. SRP: £250
That’s exactly what I was looking for! Thank you!,
Good choice of product endorsers.