H&M COLLABORATES WITH MAJOR CELEBRITIES FOR FASHION AGAINST AIDS

Some of the biggest celebrities from the world of fashion, music and style will be joining H&M and Designers Against AIDS (DAA) for Fashion Against AIDS, to help fight the disease and raise youth awareness.

Katy Perry, Dita Von Teese, N.E.R.D and YokoOno are among the artists who will collaborate with H&M on designs for T-shirts,T-shirt dresses, vests and bodies. 25% of the sales price will be donated to youth HIV/AIDS awareness projects.

The collection, in 100% organic cotton, for both guys and girls will go on sale in H&M’s youth DIVIDED department from May 28 20009

“The designs have a real 80’s feel to them, there’s lots of white, bright colours and graffiti-like prints. Girls can wear the pieces with mini’s, or worn denim and big jewellery, while boys can team them with coloured jeans or rolled-up chinos – it all adds to that 80s feeling.

Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection.” Ann-Sofie Johansson, H&M head of design.

“H&M and Fashion Against AIDS are so important to us because we could never reach so many young people on our own. AIDS is still very much a subject that’s vitally important today. People build their attitude towards their sex lives when they’re very young, so it’s important for them to realize that safe sex is a vital part of that as early as possible.” Ninette Murk, founder, Designers Against AIDS.

Style Cartel is always on the pulse of supporting causes like this. If you know anyone who has AIDS they you can relate. It is very important that our generation is aware that AIDS does not discriminate and it’s not the “gay” disease. There is an increase amongst hetero-sexuals, and people of color. So please strap it up, unless you like sloppy seconds.