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YOHJI YAMAMOTO FOR REAL MADRID Yohji Yamamoto and adidas to design Real Madrid third kit for 2014 / 15 football season Two things I love Fashion and Football. Who could resist this past summer of football. Designers have also gotten the fever football. As we have reported before men’s wear has really changed and men want to look just as good in designer clothes as their female friend and their favorite football. Today brands are on the hunt for the next hot football player to front the brand. Yohji Yamamoto and adidas of course have gone the extra mile and brought fashion to footballers. The team will collaborate to design Real Madrid third kit for 2014 / 15 football season. During the world world cup Yohji Yamamoto brought his signature aesthetic to a new adidas collaboration that embodies the spirit of the reigning champions of Europe, Real Madrid. In an exclusive product series, Yamamoto distills the essence of battle and victory to create a unique garment for Real Madrid´s players. The resulting football jerseys will also be available for purchase at select adidas, Y-3, Yohji Yamamoto, and Real Madrid stores. In the Yohji Yamamoto football world the designer envisioned a heroic story of the contemporary football players as modern-day heroes, achieving mythical status through continued victory. With this artistic vision in mind, Yamamoto created a visual motif in his signature style. He produced an original canvas painting depicting a fabled creature both dragon and bird. The beast symbolizes the dragon’s strength, determination, and power and the bird’s speed, agility, and cunning—all qualities demonstrated by Real Madrid’s star players. The artwork appears on jerseys that have been redesigned with an elegant Henley-style collar construction and adorned with adidas’ classic three stripes and iconic Performance logo. They are produced solely in black—Yamamoto’s favorite ‘colour’ featuring the innovative adizeroTM technology that ensures maximum performance for the players. Get ready to feast your eyes on sport couture, the collaboration spans stadium to street, available to consumers in limited, numbered quantities. Packed in a premium handmade commemorative box and with strictly 1400 issues available worldwide, this special edition fuses Yamamoto’s pioneering design aesthetic with Real Madrid’s heroic story. The exclusive jerseys produced in limited, numbered editions bear Yohji Yamamotos personal signature and the number 3 representing adidas iconic three stripes. Limited-edition jerseys are priced at € 250. Traditional jerseys inspired by Yamamoto’s work are also available for men, women, and children ranging € 70 – € 130. The collection will be sold in stores week commencing 26TH August 2014 onwards. This is collection is destined for the streets of the world and fans of Real Madrid. With fashion week on it’s I definitely predict we will be seeing a trend on the streets and a lot of street style peacocks sporting the YOHJI YAMAMOTO FOR REAL MADRID collection www.Y-3.com

Footballing Fashionistas

The world of football has been closely associated with style both on and off the pitch since the game’s fashion angle really came of age in the 1960s thanks to the likes of George Best and Pele.

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